BY OWN CORRESPONDENT
ZIMBABWE Tourism Authority (ZTA) will for the first time this year participate at Malaysian Association of Tour and Travel Agents (MATTA) Fair in Kuala Lumpur, Malaysia. The event is being commenced on 17 March and shall end on 19 March 2023.
MATTA Fair KL is an annual travel fair is organised by the Malaysian Association of Tour and Travel Agents. It is the biggest travel fair in the country and is attended by wide range of visitors.
The fair aims to promote the tourism industry in Malaysia and connect travellers with tour operators, hotels, airlines, and other service providers.
“The Zimbabwe delegation is being by ZTA’s Executive Director for International Marketing, Jeffreys Manjengwa, and is looking forward to reconnecting with existing contacts and establish relationships with new trade and media and increasing destination awareness.
This participation is part of re-engagements and engagements efforts between Zimbabwe and Malaysia leading to attracting investments and new tourism initiatives. The premier travel exhibition provides global exposure and boundless business opportunities for destinations.
The show attracts more than 100,000 visitors from Malaysia, ASEAN, and the rest of the world. This is certainly another opportunity for the destination to attract new investments and penetrate huge Asian source markets seeking adventure holidays in Africa,” said Godfrey Koti, ZTA Head Corporate Affairs.
“There are several inbound and outbound tour operators based in Malaysia seeking business relations with Tourism Boards in Africa to increase their packages across the continent They specialise in leisure travel, business travel and conferencing business units provide full-scale travel, and destination management services through experienced travel professionals with vast experience in the hospitality and tourism industry. We’re simply looking at positioning the destination in that market in line with oour tourism recovery and growth strategy,” he added.
Matta Fair this March is expected to be even bigger and better than the previous years. The fair has shifted to a new location covering 37,000 sqm, setting a new record as the largest international travel fair in the region. It will also feature over 500 travel and hospitality businesses from all over the world.