BY BUSINESS CORRESPONDENT
ZIMBABWE Tourism Authority (ZTA) attended the Inaugural Bleisure Trade and Investment Summit in Mauritius. The summit ran from 26-28 March 2023.
Bleisure is a platform that combines business and leisure for business travellers to make the most of their trip by exploring the destination they are visiting.
Speaking on the sidelines of the conference, ZTA’s Executive Director for Special Projects, Mr Reason Machigere said, “The Summit is a platform for the ZTA to network and engage the Africa investment community and promote tourism investment opportunities in Zimbabwe.
“We’re here to engage with the African markets, with a view to explore how best we can take advantage of the Inter-continental Free Trade Area to enhance internal trade and within African boarders.
“One issue we discussed is access into various African destinations. This is to ensure the promotion of tourism amongst Africans. We agreed on the need to stimulate intra-Africa travel. We also discussed the need to take a closer look at the issue of product diversification and how we are promoting it.”
The conference has been highly successful in the sense that it has enabled linkages between leisure travel and business travel. The two combined have the capacity to enhance and increase length of stay, in destinations, thereby contributing towards enhanced revenue generation.